LOCAL brands.
Big Vision.
Concept-driven creative work inspired by beloved independent businesses.
now boarding ! >> great people. gold work. built in chicago. <<
now boarding ! >> great people. gold work. built in chicago. <<
An Exchange of Possibility
Welcome to a platform showcasing the brands, founders, and visionaries we believe in — reimagined through our creative collective’s point of view.
Rooted in Chicago and inspired by the city’s transit lines, “being on the Gold Line” reflects a shared ‘gold-standard’ of intention, quality, and humanity.
Through a creative exchange with local small businesses, we use their products to develop original, concept-driven work designed for strategic marketing use.
how it works
Our brand partners on the Gold Line are thoughtfully chosen. To learn more about the approach and process, visit: The Gold Standard
Once selected, each project becomes a creative exchange:
Brands provide their product for creative use
Our team leads creative direction and produces custom work
Together, we share the final assets across our audiences
The result is aligned, elevated promotion on both sides. Win, win!
“Creativity is a collective endeavor.” —Rick Rubin •
“Creativity is a collective endeavor.” —Rick Rubin •
First stop:
Edgewater CAndles
We chose Edgewater Candles as our first Gold Line feature because they reflect the standard we build from — care, consistency, and intention in every detail.
From scent development to small-batch production, their work feels deeply considered and grounded in their Edgewater neighborhood. They set the tone for what this series is about: founder-led brands showing up with clarity, craft, and purpose.
meet the team
Founded and led by designer and marketing veteran Gina Murphy, we are a collective of independent creatives and solopreneurs who believe in deepening the craft: trusting instinct, refining with care, and drawing from years of shared experience.
Alongside our client work, this space allows for learning, experimentation, and pushing boundaries. Here on the Gold Line, ideas take shape more freely and are developed into thoughtful, human-made creative.