driven by curiosity

“Alone we can do so little; together we can do so much.” —Helen Keller •

“Alone we can do so little; together we can do so much.” —Helen Keller •

Founded and led by designer and veteran marketer Gina Murphy, Gold Line is a curated creative platform devoted to Chicago’s independent brands and small businesses.

Each partnership begins with curiosity. We take time to understand the business — how it’s built, what drives it, and where it’s going — then translate that into a clear, intentional creative direction.

our gold standard

⬇ Official Partnership Guide ⬇

  • Bespoke Creative Assets
    Custom photography and/or illustration created for your brand’s marketing use (see usage details below).

    Feature & Visibility
    A dedicated feature across our platforms, introducing your brand to a wider, like-minded audience.

    Search & Referral Value
    Strategic links to your website and channels that enhance discoverability and drive qualified traffic.

  • Product Contribution*
    Product provided at no cost for use in the creative concept, styling, and production.

    Creative Freedom**
    Concept, direction, and execution are led by our creative team.

    Portfolio Development
    Work created through this partnership is developed to portfolio standards and included in our team’s personal portfolios.

    • Creative work begins once product and Q&A are received.

    • Delivery timelines depend on schedule and availability.

    • Posting is paced according to bandwidth and seasonality.

    • Photographers retain full image rights (standard commercial practice).

    • Custom illustrations include a one-year usage license.

    • When sharing, please credit the team by tagging us—we’ll provide all handles.

  • Yup :) Thank you for helping us grow our portfolio and push creative boundaries.

    At the risk of sounding dramatic — this project is a dream realized: “I just want to make cool sh*t with interesting people.”

    And that includes you. You are truly Golden.

  • Absolutely!

    Please visit murphthecreative.com for a complete list of services.

    For photos, visit katecauffiel.com for details and to request an estimate.

  • *We are happy to return unused, undamaged product, though return cannot be guaranteed. Depending on your accounting structure, you may quialify to write off this expense as “marketing/creative services.”

    **We work without a formal brief. With years of marketing and advertising experience, we approach each brand with care, respect, and intention.

Our process is collaborative and exploratory, often spanning:

  • Campaign concepts and creative direction

  • Photography and art direction

  • Illustration and original artwork

  • Digital, social, and web content concepts

  • Brand storytelling and visual world-building


There’s no template or fixed deliverable.

Each collaboration is a creative exchange, not brief-led but interpretation-led, shaped by how we see your story, product, and place in the world.

The intention is to expand our creative practice while offering a new lens on the brands we engage with, creating work where both sides benefit and everyone leaves with something of value.


To learn more or start a conversation, please reach out here.