driven by curiosity

“Alone we can do so little; together we can do so much.” —Helen Keller •

“Alone we can do so little; together we can do so much.” —Helen Keller •

Built around you

Founded and led by designer and veteran marketer Gina Murphy, Gold Line is a curated creative platform devoted to Chicago’s independent brands and small businesses.

Each partnership begins with curiosity. We take time to understand the business — how it’s built, what drives it, and where it’s going — then translate that into a clear, intentional creative direction.

Our process is collaborative and exploratory, often spanning:

  • Campaign concepts and creative direction

  • Photography and art direction

  • Illustration and original artwork

  • Digital, social, and web content concepts

  • Brand storytelling and visual world-building

There’s no template or fixed deliverable.

Each collaboration is a creative exchange, not brief-led but interpretation-led, shaped by how we see your story, product, and place in the world.

The intention is to expand our creative practice while offering a new lens on the brands we engage with, creating work where both sides benefit and everyone leaves with something of value.

our gold standard

To learn more about our approach, capabilities, and process, please browse the Partnership Guide below.

  • Bespoke Creative Assets
    Custom photography and/or illustration created for your brand’s marketing use (see usage details below).

    Feature & Visibility
    A dedicated feature across our platforms, introducing your brand to a wider, like-minded audience.

    Search & Referral Value
    Strategic links to your website and channels that enhance discoverability and drive qualified traffic.

  • Product Contribution*
    Product provided at no cost for use in the creative concept, styling, and production.

    Creative Freedom**
    Concept, direction, and execution are led by our creative team.

    Portfolio Development
    Work created through this partnership is developed to portfolio standards and included in our team’s personal portfolios.

    • Creative work begins once product and Q&A are received.

    • Delivery timelines depend on schedule and availability.

    • Posting is paced according to bandwidth and seasonality.

    • Photographers retain full image rights (standard commercial practice).

    • Custom illustrations include a one-year usage license.

    • When sharing, please credit the team by tagging us—we’ll provide all handles.

  • Yup :) Thank you for helping us grow our portfolio and push creative boundaries.

    At the risk of sounding dramatic — this project is a dream realized: “I just want to make cool sh*t with interesting people.”

    And that includes you. You are truly Golden.

  • Absolutely!

    Please visit murphthecreative.com for a complete list of services.

    For photos, visit katecauffiel.com for details and to request an estimate.

  • *We are happy to return unused, undamaged product, though return cannot be guaranteed. Depending on your accounting structure, you may quialify to write off this expense as “marketing/creative services.”

    **We work without a formal brief. With years of marketing and advertising experience, we approach each brand with care, respect, and intention.

how we use AI
explore the line

To learn more or start a conversation, please reach out here.