ALL ABOARD
the GOLD Line
“Culture is made in conversation.” —Bell Hooks •
“Culture is made in conversation.” —Bell Hooks •
Our very first feature (yay!) begins in the far north of the city with Edgewater Candles, setting the tone for what the Gold Line series is about: founder-led brands showing up with clarity, craft, and purpose.
Picasso once said, “Art is the elimination of the unnecessary.”
With that in mind, we challenged ourselves to work without props for this photoshoot, allowing the images to focus entirely on the elemental qualities of the product itself — leaning into smoke, fire, and wind, as well as the clean, refreshed scent profiles and the whimsical spirit of the brand.
Know a brand worth its weight in gold?
Click here to nominate a locally rooted business that deserves the spotlight.